Adidas Group's CEO said: "We made a good beginning in the year of 2012,
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In spite of the high uncertainty of worldwide economic prospect, but owing to the group's high exposure rate and retail businesses' future enlargement in rapidly growing burgeoning markets, marketing businesses' progress will be advantageously influenced.
The relevant data show that in 2001 the size of the outdoor sporting goods market in China there was only four or five million while in the year of 2006 it reached at 2.6 billion Yuan, the average annual growth rate is more than 100%. And in 2010 outdoor sales in China reached 6 billion to 8 billion, the figure is expected to increase to 10 billion Yuan in 2011
Up to now, the Adidas products that adopted in London 2012 Olympic Games were products of the most sustainable products of Adidas when contrasted to each Olympic Games and Paralympics games before, and even made a comparison to any global activities. In the Olympic Games,
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