In the first quarter of 2012, the group's wholesale business was increased 10% owing to the double-digit growth of Adidas brand sales income. Being pushed forward by 9% increase of the comparable-store's sales income, its retail business has been grown 16% compared with the previous year's. Other business income was grown 32%,
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Nike Company has made improvements before the world cup 2010 in its ads "Write the Future" which bring great success to sales of its football shoes. When the player kicked into the key ball, he wore Nike Mercurial Vapor shoes, and these shoes were in fact the forth series Nike shoes. Nevertheless, when Adidas advertisement came out; it proved to be the biggest winner in the shoes sales. For the public, during a long period,
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The clover has been turned into Adidas' logo since 1972, and at that time,
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